Starting a phone accessory business Nigeria is one of the fastest-growing entrepreneurial opportunities in the country today. Every street, market, and online platform is filled with people looking for phone cases, chargers, earphones, and other accessories. TikTok videos have made it even more visible, showcasing entrepreneurs proudly displaying shelves packed with vibrant, trendy phone accessories.
Whether you plan to sell online, offline, or both, this guide will walk you through everything from sourcing products to marketing your business successfully.
Why is this business booming? Simple:
Smartphone usage in Nigeria is huge and growing.
Accessories are recurring purchases — they wear out, break, or customers just want variety.
Entry capital doesn’t have to be massive.
You can sell both online and offline.
TikTok and Instagram are turning everyday sellers into celebrated entrepreneurs.
Starting a phone accessory business Nigeria is not difficult; you just need the right steps. Read on
How to Start a Phone Accessory Business Nigeria
1. Understand the Market
1.1 Who Buys Phone Accessories?
Almost every smartphone owner — students, office workers, teens, professionals, and taxi riders — needs accessories. They range from:
Essential buyers (need charging cables, adapters, screen protectors)
Fashion buyers (want trendy cases & custom designs)
Tech buyers (premium headphones, power banks)
1.2 What Sells Best?
From TikTok videos and real markets across Lagos, Abuja, Benin City, Port Harcourt, and Kano, the hot sellers usually include:
Phone Cases – shockproof, designer, anime, luxury leather, transparent
Screen Protectors – tempered glass, full-coverage
Chargers & Cables – fast-charging, multi-port
Power Banks
Bluetooth Earbuds / Headphones
Car Accessories – holders, chargers
Smartwatch Straps
Gaming Accessories – mobile triggers, cooling fans
People love variety — shelves packed like what you’ve seen on TikTok draw attention and generate more sales.
1.3 Competitor Check
Visit markets like Computer Village in Lagos, browse TikTok shops, and scroll Instagram stores to understand:
Price points
Product quality
Niche gaps (unique designs, custom prints, high-end brands)
Take notes — you’ll use them to position your business.
2. Plan Your Business (Yes — Write It Down)
Even if it’s a small hustle, a plan helps you stay focused and avoid costly mistakes.
2.1 Business Name & Idea
Choose a name that reflects your products and is easy to remember:
Examples:
Naija Mobile Hub
Accessory King NG
TrendyPhoneGear
SmartCase Nigeria
2.2 Define Your Business Model
Decide how you’ll sell:
Physical Store Only
Online Only
Hybrid (Both Shop + Online) – this is the most powerful model today
TikTok sellers with hybrid setups often show their storefront plus delivery operations — it builds trust and boosts sales.
2.3 Write Your Budget
At a minimum, include:
Initial inventory
Display shelves & decor
Rent (if physical shop)
Internet & electricity
Packaging and delivery
Social media ads
Staff (if any)
Example:
| Expense | Estimated Cost (₦) |
|---|---|
| Inventory (first batch) | 200,000 |
| Shop rent (1 month) | 100,000 |
| Decor & shelves | 50,000 |
| Marketing | 30,000 |
| Miscellaneous | 20,000 |
| Total | 400,000 |
Your budget scale can go up or down — start small and reinvest profits.
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3. Sourcing Products
This is where profit is made.
3.1 Local Wholesalers
Cities like Lagos, Kano, and Onitsha have massive wholesale markets. You can:
Visit Computer Village (Lagos)
Visit Idumota market (Lagos)
Kano Mobile Markets
You often get better prices when buying in bulk.
3.2 Import from China (Alibaba / AliExpress / DHgate)
Many elite TikTok sellers show their bulk unboxing:
Order phone cases by the hundreds
Get charging cables in boxes
Power banks in packs
Be mindful of:
Shipping time
Quality checks
Customs duties
Tip: Order samples first!
4. Set Up Shop (Physical + Online)
4.1 Physical Store Setup
Even a small kiosk can be a goldmine.
Layout tips:
Clear glass displays
Label prices
Group similar items together
Have chargeable lighting and a POS
Remember those TikToks where sellers walk viewers into their sparkling shops? That’s intentional — an organized store attracts customers.
4.2 Online Presence
Website or Online Store Platforms
Jumia
Konga
Shopify (simple one-page shop)
Facebook Shop
Social Media
Create accounts on:
TikTok – for showcasing inventory and trends
Instagram – for product photos & reels
Facebook – marketplace and shop listings
WhatsApp Business – catalogs and quick replies
Most TikTok sellers go viral by showing:
Before/after setups
Product comparisons
Customer unboxings
Funny skits with accessories
5. Branding and Marketing
Marketing moves the needle. Don’t skip it.
5.1 Brand Identity
Pick a logo, colors, fonts, and a brand voice (fun, professional, techy, stylish). Tools:
Canva
Logo makers
5.2 TikTok Content Strategy
This is where your references matter!
Make videos like:
“Unboxing new phone cases!” (before and after shots)
“Top 5 must-have accessories under ₦5,000”
“Transform your phone with these cool accessories.”
Customer reactions
Store tours (like the ones you saw on TikTok)
Use trending sounds + hashtags like:
#PhoneAccessories
#NaijaBusiness
#SmallBusinessNG
#TechTok
Pro Tip: Short, energetic videos get more views than long ones.
5.3 Paid Advertising
You can run:
TikTok ads
Instagram ads
Facebook ads
Target your audience by interest (smartphones, tech gadgets, students).
6. Pricing Right
Price competitively but protect your profit.
6.1 Calculate Cost + Profit
Example:
Purchase price of charger — ₦5,000
Desired profit — 30%
Selling price — ₦6,500
6.2 Price Psychology
Round numbers work better (₦4,000 vs ₦3,975)
Bundle offers increase average spend:
“Buy 2 cases and get 10% off!”
7. Delivery and Fulfillment
For online orders:
Use local couriers (GIG Logistics, Red Star Express, etc.)
Offer same-day pickup for local customers
Track shipments and send customers updates
Happy deliveries = repeat customers.
8. Customer Service That Converts
Nigeria customers love:
Quick replies
Clarity
Bargaining space
After-sales support
Respond fast on WhatsApp and social DMs. A great reputation spreads better than paid ads.
9. Record Keeping
Track:
Sales daily
Expenses
Stock levels
Best-selling items
Tools:
Excel / Google Sheets
Simple POS apps
Good records help you scale fast.
10. Scale Your Business
When profits grow:
Add more inventory
Hirestaff
Open more locations
Export to other states
Many TikTok sellers reinvest and open branches — that’s how small hustles become big brands.
FAQs (Frequently Asked Questions)
- How much money do I need to start?
You can begin with as low as ₦100,000 – ₦500,000, depending on scale and location.
- Which products sell fastest?
Phone cases, charging cables, power banks, and earphones tend to sell quickly.
- Do I need a physical shop?
No — many sellers start online and later open shops when profits grow.
- Where can I source products locally in Nigeria?
Lagos markets like Computer Village and Idumota, and Kano’s mobile accessory hubs are good starting points.
- Is TikTok good for selling accessories?
Absolutely! Many Nigerian sellers go viral by showing their packed inventory and creative demos.
- How do I deliver products across Nigeria?
Partner with reliable courier companies — offer tracking and good packaging.
- Can I dropship if I have no capital?
Yes! Dropshipping lets you sell without holding stock. Just ensure your supplier is reliable.
- How do I handle returns and complaints?
Offer clear return policies, inspect all stock before sale, and always communicate politely.
Conclusion
Starting a phone accessory business Nigeria now and beyond is one of the most accessible, exciting, and profitable ideas you can pursue. With smartphones everywhere, accessories remain a constant demand. Combine smart planning, good suppliers, an eye-catching store (physical or online), and creative content like those TikTok videos, and you’re already ahead of many competitors.
This business isn’t just about selling products — it’s about building trust, curating trendy items, and creating a brand that people remember. Are you ready to fill shelves and go viral?
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