This complete guide will show you how to get more views on Instagram, step by step. Whether you are a beginner, content creator, blogger, small business owner, or brand, everything you need is here. Instagram has changed a lot. What worked two or three years ago no longer works today. Posting random photos, using too many hashtags, or waiting for followers to magically appear is no longer enough.
If you are struggling with low views, poor reach, or slow growth, you are not alone. Many creators and businesses face the same problem. The good news is this: Instagram still rewards good content—if you understand how the platform works.
What Counts as a “View” on Instagram?
Before learning how to get more views, you must understand what a view means on Instagram.
Instagram tracks views differently depending on the content type:
Reels: A view counts when someone watches your Reel (even briefly).
Stories: A view counts when someone opens your Story.
Videos (Feed): A view counts when someone watches the video.
Photos: Photos don’t have views, but reach and impressions matter.
If your goal is more views, Reels and Stories should be your main focus.
How Instagram Decides Who Sees Your Content
Instagram does not show your posts to everyone at once. It tests your content first.
How the Algorithm Works (Simple Explanation)
You post content
Instagram shows it to a small group
It checks how people react:
Do they watch?
Do they like?
Do they comment?
Do they share or save?
If engagement is good → Instagram pushes it further
If engagement is low → reach reduces
Instagram wants people to stay longer on the app, so it promotes content that keeps attention.
READ NOW: Instagram Business Account – How To Set Up and Grow Your Brand
How to Get More Views on Instagram
Follow the steps below to get more views on your Instagram account
Step 1: Choose One Clear Content Niche
Random posting kills reach.
Instagram needs to understand:
Who your content is for
What your page is about
Examples of Clear Niches
Online business tips
Fitness and health
Motivation and mindset
Fashion and style
Tech education
Skincare
Relationship advice
Local business content
Bad Example
Today: comedy
Tomorrow: quotes
Next week: football
Next month: food
Stick to one main niche and grow faster.
Step 2: Optimize Your Instagram Profile for Views
When people see your content, many will visit your profile. If your profile is confusing, they leave.
Profile Optimization Checklist
1. Profile Picture
Clear face or logo
Bright and clean
High quality
2. Username
Simple and readable
Avoid random numbers
3. Bio (Very Important)
Your bio should answer:
Who you help
What you post
Why someone should follow you
Example Bio:
Helping beginners grow on Instagram | Daily growth tips
4. Call-to-Action
“Follow for daily tips.”
“DM for collaboration”
“Click the link below.”
Step 3: Focus on Reels (This Is Mandatory)
If you want more views, Reels are not optional.
Instagram is competing with TikTok and YouTube Shorts. That’s why Reels get:
More reach
More exposure
More chances to go viral
Best Reel Length for Views
5–10 seconds (very strong)
10–20 seconds
20–30 seconds
Shorter Reels usually perform better because people watch them till the end.
Step 4: Master the First 3 Seconds (The Hook)
The first 3 seconds decide everything.
If people don’t stop scrolling, your content dies.
Strong Hook Examples
“Nobody tells you this about Instagram…”
“If your views are low, watch this.”
“Stop posting like this on Instagram.”
“This mistake is killing your reach.”
Weak Hooks to Avoid
Long greetings
Slow introductions
“Hi guys, welcome back…”
Start with action, curiosity, or a bold statement.
Step 5: Create Content People Actually Want to Watch
Instagram promotes content that people:
Watch till the end
Rewatch
Share
Save
Content Types That Get More Views
1. Educational Content
Tips
Tutorials
How-to guides
“3 ways to…”
2. Entertaining Content
Funny moments
Relatable jokes
Skits
Reactions
3. Relatable Content
Everyday struggles
“This is so me.”
Real-life experiences
4. Inspirational Content
Success stories
Before & after
Motivation
The best content mixes value + emotion.
Step 6: Use Trending Audio the Right Way
Trending audio increases reach because Instagram already pushes it.
How to Find Trending Sounds
Scroll your Reels feed
Look for repeated sounds
Check Instagram’s “Trending” section
How to Use Them Correctly
Lower the volume
Add your voice or text
Match the sound to your niche
Do not force trends that don’t fit your content.
Step 7: Always Add On-Screen Text
Many people watch Instagram without sound.
On-screen text helps:
Capture attention
Improve retention
Increase understanding
Tips:
Use big, readable fonts
Keep text short
Highlight key points
Step 8: Post Consistently (Not Randomly)
Consistency trains the algorithm to trust you.
Best Posting Frequency
Reels: 1–2 daily (ideal)
Stories: Daily
Feed posts: 2–3 weekly
Consistency matters more than perfection.
Step 9: Post at the Right Time
Posting when your audience is active increases early engagement.
Best Times (Test These)
6 am – 9 am
12 pm – 2 pm
6 pm – 10 pm
Use Instagram Insights to see when your followers are online.
Step 10: Use Hashtags Strategically
Hashtags help Instagram understand your content.
Best Hashtag Strategy
3–5 niche hashtags
1–2 broad hashtags
1 branded hashtag
Example:
#instagramgrowthtips
#contentcreatorlife
#reelsstrategy
#educatefresh
Avoid hashtag stuffing.
Step 11: Encourage Engagement Naturally
Instagram boosts posts with interactions.
Smart Ways to Get Engagement
Ask questions
Use “Agree or disagree?”
“Which one are you?”
“Save this for later.”
Avoid begging for likes or comments.
Step 12: Use Instagram Stories to Boost Views
Stories help:
Increase profile visits
Build trust
Push people to your Reels
Story ideas:
Polls
Questions
Behind-the-scenes
Reposting your Reels
The more people interact with your Stories, the more your posts appear in their feed.
Step 13: Collaborate With Others
Collaboration exposes you to new audiences.
Ways to collaborate:
Reels collaboration feature
Shoutouts
Joint Lives
Content swaps
Choose creators in your niche.
Step 14: Analyze Your Insights and Repeat What Works
Check:
Watch time
Reach
Saves
Shares
When a Reel performs well:
Create similar content
Use the same hook style
Expand on the topic
Don’t abandon what works.
Step 15: Avoid These Common Instagram Mistakes
Posting without a strategy
Poor video quality
Long boring intros
Inconsistent posting
Copying without adding value
Giving up too early
Growth takes time.
How Long Does It Take to Get More Views?
Some people see results in:
A few days
A few weeks
A few months
Instagram growth is not instant, but consistent effort pays off. Old Reels can also go viral later.
Conclusion
Getting more views on Instagram is not about luck.
It’s about:
Understanding the algorithm
Creating watch-worthy content
Posting consistently
Improving with data
Instagram still offers massive opportunities now and beyond. If you apply what you learned in this how to Get Views on Instagram guide, your views will increase step by step. Your next post could be the one that changes everything.
Feel free to share this article on your social media accounts so that others can know about it. Also, use the comment box below for any questions on this article, and we’ll be here to attend to you.